Qualitative research is about all the information
all related to a topic a specific thing. Qualitative Research is used to gather
a large amount of information. The disadvantage to qualitative research would
be that it is very time consuming and can take a lot of gather large amounts of
information compared to Quantitative research. Another disadvantage qualitative
research is that statistics can be very unaccuearate as lots of is being
collected. People are more likely to work on qualitative research and gain as
much help as they need in order to gain information, which can take a long
period of time. Businesses want to strengthen their weakness as much as
possible in order to improve. By improving their business they more likely to
become more popular with customers and gain more profit then they do. Market
research is a type of qualitative research, which helps business grow.
Quantitative research is information being collected for just one specific thing instead of multiply amounts of information being collected like qualitative research. Quantitative research also takes a lot less time to find the informations you are looking for unlike qualitative research. Information is more likely to be accurate as a result to the short amount of research being done. Quantitative research is more likely to do use primary research instead of secondary even though it would be much more easier to do secondary research.