Thursday, 24 November 2016

Qualitative and Quantitative research

Qualitative research is about all the information all related to a topic a specific thing. Qualitative Research is used to gather a large amount of information. The disadvantage to qualitative research would be that it is very time consuming and can take a lot of gather large amounts of information compared to Quantitative research. Another disadvantage qualitative research is that statistics can be very unaccuearate as lots of is being collected. People are more likely to work on qualitative research and gain as much help as they need in order to gain information, which can take a long period of time. Businesses want to strengthen their weakness as much as possible in order to improve. By improving their business they more likely to become more popular with customers and gain more profit then they do. Market research is a type of qualitative research, which helps business grow.


Quantitative research is information being collected for just one specific thing instead of multiply amounts of information being collected like qualitative research. Quantitative research also takes a lot less time to find the informations you are looking for unlike qualitative research. Information is more likely to be accurate as a result to the short amount of research being done. Quantitative research is more likely to do use primary research instead of secondary even though it would be much more easier to do secondary research. 

Primary research

Primary research is information, which obtained by you. In this post I'll talk about the types of primary research.

Face to face is great way of getting primary research as you gain a much information just by asking questions to the person you talking to.  The only real disadvantage is that most of the time you may have to go out of your way to get a time and place for the face-to-face conversations. Face to face with people that have a really small may want money to get face to face which would be disadvantage but it is one of the best ways to research. 

Questionnaires only can only answer so many questions so that would be answered in a disadvantage so you have very seraphic with the way you write your questionnaires out.

Survey is great as a primary research as it is an upfront question. The only reason negative thing about surveys would be that it is time consuming for the people doing the survey so some people may not want to do the surveys.


Interviews are longer are can directly talk to someone and gain more information and personal you info could aquaria. Another advantage would be that with an interview it is hard to fake emotions so you get a lot of pure emotional throughs on the topic that you are trying to research on thats whats great about doing interviews. As for the disadvantage of  doing interviews would be that 

Wednesday, 23 November 2016

Secondary research

Secondary research is information, which has already been obtained, which people have research and you are looking into the information that the research has found. In this post I will be talking all the types of secondary research.

Archives are a type of secondary research, which can be found in libraries and can even be photo and documentaries. Advantages of archives would be that it cost just a small amount of money so you don't have to go large sum. Another disadvantage would be that they are really liable so accurate sources. The disadvantages to archives would be it would take while it find the information exactly you are looking for. 

Library journal is another type of second search, which can all be found in libraries. 
Advantage would be that there are plenty amount of varieties to choose from when to finding the information you are specially looking for.  A disadvantage would be 

Ratings are an overall review of how something did. The advantage of this would be that it is fairly short and easy to find. You also don't have to pay for nothing to see a rating. A disadvantage would be that it is unreliable as it someone opinion making it subjective.  

Circulation would be the advantage of circulation would be that it is easy to compare between two or more media texts. A disadvantage would be that it unclear representation to the readership.

WWW is the Internet, which is accessible to everyone. The advantage of using the Internet to research is that it’s pretty easy to find information. The disadvantage would be that it not so reliable as any body could lie on the Internet with false information.  The Internet can also have the most accurate amount of information on official websites than just standard citizens.  Another disadvantage would be that it cost actual money to use the Internet at home but if you use schools or library computers they are for free and you don't have to pay for nothing. 


Government statistics would have pretty accurate statistics as a disadvantage. The disadvantage would be that some government are corrupt and don't tell the truth so some are unreliable and un trust worthy to citizens.